This short, fast read talks about the myths that people have about the process of innovation, and some steps on overcoming these myths and innovating well anyway! Although I found the book inspiring and informative, I think I can sum up all of Berkun’s talking points briefly below and save you the trouble of reading the book : )
- Work hard.
- Work on meaningful problems.
- Work on hard problems.
- Work diligently and tirelessly, but take well-earned breaks to reflect. He belabors the point that innovation comes from persistent effort, not “ah ha” moments.
- Frame and re-frame the problem you’re working on. By following the same rules and same metrics for success that everyone else follows, you’re doomed to mediocrity. Re-examine the problem and re-frame it.
- Work really, really, really hard.
Finally, here is a video from the “Google Tech Talk” series. I haven’t watched it yet, but I’ll bet you can get the gist of the whole book over the 1 hour video.