I just completed this book, The Myths of Innovation, by Scott Berkun after receiving a recommendation (and borrowed copy) from my friend/colleague Jimi Malcolm.

This short, fast read talks about the myths that people have about the process of innovation, and some steps on overcoming these myths and innovating well anyway! Although I found the book inspiring and informative, I think I can sum up all of Berkun’s talking points briefly below and save you the trouble of reading the book : )

Myths of Innovation

  • Work hard.
  • Work on meaningful problems.
  • Work on hard problems.
  • Work diligently and tirelessly, but take well-earned breaks to reflect. He belabors the point that innovation comes from persistent effort, not “ah ha” moments.
  • Frame and re-frame the problem you’re working on. By following the same rules and same metrics for success that everyone else follows, you’re doomed to mediocrity. Re-examine the problem and re-frame it.
  • Work really, really, really hard.

Finally, here is a video from the “Google Tech Talk” series. I haven’t watched it yet, but I’ll bet you can get the gist of the whole book over the 1 hour video.

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