Home > Business, Consulting, Publication > Double revenues by becoming a hot-lead generator (published in HBR)

Double revenues by becoming a hot-lead generator (published in HBR)

February 28th, 2013 Leave a comment Go to comments

speedIn an age of big data, the most valuable thing a media company has is not real-estate for yet another banner ad. It’s the deep customer understanding that can be gleaned from closely observing user behavior.

Leading media companies today are using that knowledge to help e-commerce partners make more sales by letting them know what each customer wants… and doubling digital revenues by earning affiliate margins rather than selling cost-per-click.

Find out more in this recent article:

HBR-Logo1_0How Digital Media Companies Can
Boost Ad Revenue

 

  1. No comments yet.
  1. No trackbacks yet.