When to become a hot-lead generator (published in HBR)

speedIn an age of big data, the most valuable thing a media company has is not real-estate for yet another banner ad. It’s the deep customer understanding that can be gleaned from closely observing user behavior.

Leading media companies today are using that knowledge to help e-commerce partners make more sales by letting them know what each customer wants uaing Amazon ppc management for example and doubling digital revenues by earning affiliate margins rather than selling cost-per-click.

Find out more in this recent article:

HBR-Logo1_0How Digital Media Companies Can
Boost Ad Revenue

 

5 tactics to make short classes work

http://www.flickr.com/photos/childofwar/3097124543/sizes/m/in/photostream/Have a short (1-4 hour) class/tutorial to give? Want your students to learn tons and rave about the class? Want them to teach you and stay engaged in the topic moving forward?

Here are a few tips I’ve picked up from running mini-classes in academic and professional settings:

  • Listen to the room
  • Build skills through lessons
  • Let them get their hands dirty
  • Do the boring stuff in advance
  • Follow up with homeworks

These are mostly related to programming-type topics (see here and here from some examples), but I’ll bet the ideas are broadly applicable. Hopefully you can share some of your experiences as either a student or teacher in the comments!

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How to be more insightful

Ball made of gearsOne way consultants add value by being “insightful,” but what does that really mean? What’s more, if you aren’t “insightful” already, how do you improve?

I’ve been thinking about this lately and distilled 4 ways to push your thinking and get more insightful.

  • Change your shoes
  • Find parallels to things you know
  • Ask ‘how’ and ‘why’ to dig deep
  • Get super specific

Continue reading “How to be more insightful”

Why you should be using Instapaper

Who knew I spent so much time staring at walls… I now use that time to read articles, papers, reports, and more! Instapaper helped me find HOURS per week in my already jam-packed that I can spend reading.

Instapaper is a “read later” service that has changed my life. It allows you to easily capture content from multiple sources and store it in the cloud so you can consume it at your leisure.

Simply click, “read later” across Instapaper’s many incarnations and the service comes through the internet to capture text and images from an article. That content is now available to read whenever and wherever you have some free-time.

It’s a ubiquitous and beautiful reading experience that I never knew I needed.

  • You’ll find new time in your day
  • It goes where you go

Read on to find out more, and check it out at instapaper.com.
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Question-Data-Action: Structure your work-plan

As I’ve transformed into a consultant over the last year I’ve started structuring everything… The trick always finding the right structure. Here’s a great one!

I recently worked with a colleague who uses a work-planning structure that breaks big, wide-open questions into actionable next-steps. The Question-Data-Action framework is thorough, thought provoking, and easy to communicate with 4 simple steps:

  1. Define key questions
  2. Refine to sub-questions
  3. Determine what data is needed
  4. Identify actions to get the data

Each step gets you closer to an actionable workplan that will make your life easier and help you communicate timing and deliverables with clients and colleagues.

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A PhD’s Guide Getting Consulting Jobs

In this three-part series I’ll give you a how-to for getting an interview, preparing for it, and dazzling the interviewers once you’re across the table. These are the main topics we’ll cover:


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The Science of Success

Koch Industries is the second largest privately held company in the world. In “The Science of Success,” the C.E.O. talks about the management philosophies that his company uses to be so successful.

 

In short, the techniques called “Market-based Management” (MBM) described in the book are string of very sensible ideas. The true power of the book is that it shows how to join these sensible ideas together into a cohesive and effective management strategy. In this review, I’ll briefly describe the points that really hit home with me. Continue reading “The Science of Success”