This is a set of ideas, advice, and questions I put together for several friends that have asked for advice in how to structure their job search and negotiate/evaluate offers. This is primarily geared toward those seeking exec roles in startup or growth-stage companies, but elements might be useful for all kinds of job searches. I’ve been sending it out more frequently so I wanted to share it here for anyone that it might help!
These four elements describe a bit about how we work, why we work, who we are, and what we’re trying to do. It’s important to be as clear as possible with teams on what’s expected and what everyone is striving for. I wrote this to create alignment and transparency for my team.
Continue reading “Execution, Mindset, Values, and Results.”
Slide decks are everywhere. Like it or not, they’re the standard format for business communication. Why not get good at telling a story in this medium? I recently ran a training on how to build effective and attractive presentations.
What’s Darth Vadar doing up there? Watch the presentation to find out…
Modern marketing comes down to just one thing:
Creating efficient revenue growth.
This is a bolder goal than many “traditional” marketers may subscribe to but I believe it is the right one. This means that marketing should have an eye on new sales, existing clients, and costs… and the analytics to tie it all togehter.
In an age of big data, the most valuable thing a media company has is not real-estate for yet another banner ad. It’s the deep customer understanding that can be gleaned from closely observing user behavior.
Leading media companies today are using that knowledge to help e-commerce partners make more sales by letting them know what each customer wants uaing Amazon ppc management for example and doubling digital revenues by earning affiliate margins rather than selling cost-per-click.
Find out more in this recent article:
Here are a few tips I’ve picked up from running mini-classes in academic and professional settings:
- Listen to the room
- Build skills through lessons
- Let them get their hands dirty
- Do the boring stuff in advance
- Follow up with homeworks
These are mostly related to programming-type topics (see here and here from some examples), but I’ll bet the ideas are broadly applicable. Hopefully you can share some of your experiences as either a student or teacher in the comments!
I’ve been thinking about this lately and distilled 4 ways to push your thinking and get more insightful.
- Change your shoes
- Find parallels to things you know
- Ask ‘how’ and ‘why’ to dig deep
- Get super specific
Who knew I spent so much time staring at walls… I now use that time to read articles, papers, reports, and more! Instapaper helped me find HOURS per week in my already jam-packed that I can spend reading.
Instapaper is a “read later” service that has changed my life. It allows you to easily capture content from multiple sources and store it in the cloud so you can consume it at your leisure.
Simply click, “read later” across Instapaper’s many incarnations and the service comes through the internet to capture text and images from an article. That content is now available to read whenever and wherever you have some free-time.
It’s a ubiquitous and beautiful reading experience that I never knew I needed.
- You’ll find new time in your day
- It goes where you go
Read on to find out more, and check it out at instapaper.com.
Continue reading “Why you should be using Instapaper”
As I’ve transformed into a consultant over the last year I’ve started structuring everything… The trick always finding the right structure. Here’s a great one!
I recently worked with a colleague who uses a work-planning structure that breaks big, wide-open questions into actionable next-steps. The Question-Data-Action framework is thorough, thought provoking, and easy to communicate with 4 simple steps:
- Define key questions
- Refine to sub-questions
- Determine what data is needed
- Identify actions to get the data
Each step gets you closer to an actionable workplan that will make your life easier and help you communicate timing and deliverables with clients and colleagues.
In this three-part series I’ll give you a how-to for getting an interview, preparing for it, and dazzling the interviewers once you’re across the table. These are the main topics we’ll cover:
- Part 1: Branding Yourself and Making Making a “Wow” Resume
- Part 2: Preparing for Your Case Interview to Get Bulletproof
- Part 3: Talking about Your Experience and Sounding like a Bad-ass