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B2B Sales disruption using tactics from retail (published on Forbes)

October 15th, 2013 No comments

A disruptive new sales model is emerging. Business-to-business (B2B) companies are adopting digital-enabled tactics resembling those used by Amazon and eBay when they disrupted retail a decade ago.

Companies that have embraced the model we lay out in the article below can optimize sales, marketing, and product design, with impressive results: double the revenue growth and 30 percent better sales efficiency.

There is a revolution coming in B2B sales — read the article to find out more!

Forbes-logo (1)B2B Sales Is Being Massively Disrupted
(Hint: It’s Looking More Like B2C)

Double revenues by becoming a hot-lead generator (published in HBR)

February 28th, 2013 No comments

speedIn an age of big data, the most valuable thing a media company has is not real-estate for yet another banner ad. It’s the deep customer understanding that can be gleaned from closely observing user behavior.

Leading media companies today are using that knowledge to help e-commerce partners make more sales by letting them know what each customer wants… and doubling digital revenues by earning affiliate margins rather than selling cost-per-click.

Find out more in this recent article:

HBR-Logo1_0How Digital Media Companies Can
Boost Ad Revenue

 

Lesion Segmentation — Patent Granted!

April 10th, 2012 No comments

MRI_Body.261135135_stdBack in 2008, I (along with colleagues at Siemens Corporate Research) invented a system to find and segment tumors in full-body MRI scans. It’s challenging to find all types of tumors across the entire body, but the ability to automatically detect tumors wherever they are can aid early detection and save lives.

We patented the findings in 2008 and received confirmation today that the patent has been granted (#8,155,405). Read on for a quick overview of the approach and a few useful links if you’re interested in seeing how it works!

System and Method For Lesion Segmentation In Whole Body MRI.
Gozde Unal, Gregory G. Slabaugh, Tong Fang, Shawn Lankton, Valer Canda, Stefan Thesen, and Shuping Qing. US Patent Number: 8,155,405. Filed March 2008. Granted April 2012.

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Categories: Academic, Publication, Vision Tags:

Brand & Conquer: Building Your Personal Brand (Forbes)

April 26th, 2011 No comments

business_brandingCheck out this post from my “PhD’s guide to consulting jobs” that got picked up by Forbes!

The first thing I do when I hear about a person is Google them to see what they’ve done. The Google search results for someone’s name tells a story, and you have the power to control yours.
It’s your brand: claim it.

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Categories: Consulting, Publication, Tips Tags: