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Double revenues by becoming a hot-lead generator (published in HBR)

February 28th, 2013 No comments

speedIn an age of big data, the most valuable thing a media company has is not real-estate for yet another banner ad. It’s the deep customer understanding that can be gleaned from closely observing user behavior.

Leading media companies today are using that knowledge to help e-commerce partners make more sales by letting them know what each customer wants… and doubling digital revenues by earning affiliate margins rather than selling cost-per-click.

Find out more in this recent article:

HBR-Logo1_0How Digital Media Companies Can
Boost Ad Revenue