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B2B Sales disruption using tactics from retail (published on Forbes)

A disruptive new sales model is emerging. Business-to-business (B2B) companies are adopting digital-enabled tactics resembling those used by Amazon and eBay when they disrupted retail a decade ago.

Companies that have embraced the model we lay out in the article below can optimize sales, marketing, and product design, with impressive results: double the revenue growth and 30 percent better sales efficiency.

There is a revolution coming in B2B sales — read the article to find out more!

Forbes-logo (1)B2B Sales Is Being Massively Disrupted
(Hint: It’s Looking More Like B2C)

When to become a hot-lead generator (published in HBR)

speedIn an age of big data, the most valuable thing a media company has is not real-estate for yet another banner ad. It’s the deep customer understanding that can be gleaned from closely observing user behavior.

Leading media companies today are using that knowledge to help e-commerce partners make more sales by letting them know what each customer wants… and doubling digital revenues by earning affiliate margins rather than selling cost-per-click.

Find out more in this recent article:

HBR-Logo1_0How Digital Media Companies Can
Boost Ad Revenue

 

5 tactics to make short classes work

http://www.flickr.com/photos/childofwar/3097124543/sizes/m/in/photostream/Have a short (1-4 hour) class/tutorial to give? Want your students to learn tons and rave about the class? Want them to teach you and stay engaged in the topic moving forward?

Here are a few tips I’ve picked up from running mini-classes in academic and professional settings:

  • Listen to the room
  • Build skills through lessons
  • Let them get their hands dirty
  • Do the boring stuff in advance
  • Follow up with homeworks

These are mostly related to programming-type topics (see here and here from some examples), but I’ll bet the ideas are broadly applicable. Hopefully you can share some of your experiences as either a student or teacher in the comments!

Continue reading “5 tactics to make short classes work”

Why I travel with power strips

“Do you mind if I plug in for a sec?”
“Seriously? Only one plug in this room?!”
“Damn, I have to go buy another adapter”

Anyone who travels and uses electronics has said these phrases more than once. I say them less often since I started travelling with a power strip. Just a little one, but it does the trick and helps in 3 ways:

  • Creates values in airports in cafes
  • Simplifies the hotel-room hunt
  • Lets you take one adapter aborad

Continue reading “Why I travel with power strips”

Lesion Segmentation — Patent Granted!

MRI_Body.261135135_stdBack in 2008, I (along with colleagues at Siemens Corporate Research) invented a system to find and segment tumors in full-body MRI scans. It’s challenging to find all types of tumors across the entire body, but the ability to automatically detect tumors wherever they are can aid early detection and save lives.

We patented the findings in 2008 and received confirmation today that the patent has been granted (#8,155,405). Read on for a quick overview of the approach and a few useful links if you’re interested in seeing how it works!

System and Method For Lesion Segmentation In Whole Body MRI.
Gozde Unal, Gregory G. Slabaugh, Tong Fang, Shawn Lankton, Valer Canda, Stefan Thesen, and Shuping Qing. US Patent Number: 8,155,405. Filed March 2008. Granted April 2012.

Continue reading “Lesion Segmentation — Patent Granted!”

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